The devastating role of livestock in methane production and water consumption

Richard Branson recently predicted that all meat will be plant-based in 30 years, bringing many benefits including the ability to produce food in harsh climates.  Currently the team at Takk Cap are not vegan (definitely flexitarian) have a keen interest in the growing meat substitute market for it’s possible global environmental impact and investment opportunities.

The facts

1. An 80z steak produces the same amount of greenhouse gas emissions as driving a small car 29 miles. 2. By eating Vegan you can cut your carbon footprint in half. 3. Beef eaters use 160% more land resources than those on a vegetarian diet.  Emissions involved in deforesting land for grazing and feed growing, not to mention the methane emissions from the animals themselves.

The global meat substitute market size is expected to be be valued at US$ 7.5 bn by 2025.

Filth Vegan Burger. Credit: Lateef Photography

What is a meat substitute?

The meat substitute market is made up of products made from tofu, tempeh, textured vegetable protein, seitan, quorn, and other plant-based sources.

The Pioneers

Impossible Foods are pioneers in this area and have raised $300m in funding to date, attracting investors to their ambition of replacing all animal based food by 2035. The recent launch of a California factory is a step towards achieving their target, capable of producing 1m pounds of protein-based meat a month. With backing from Horizons Ventures and Khosla Ventures, Just (formerly Hampton Creek) has its plant-based products stocked at 100,000 distribution points. Its mayo, cookie dough, and ranch sauce products all rank in the top 3 performing items in their respective food categories. 

“A vegan diet is probably the single biggest way to reduce your impact on planet Earth, not just greenhouse gases, but global acidification, eutrophication, land use and water use. It is far bigger than cutting down on your flights or buying an electric car”

Joseph Poore, at the University of Oxford

New companies breaking through

TAKK Cap. is looking at up and coming brands such as The Meatless Farm Company, which is already stocked in UK supermarkets. The plant-based meat market is huge area of growth with early stage pioneers being able to dominate the market. The market was valued at £4,175 million in 2017 and is expected to grow to £7,549 million by 2025.  We expect to see many new, innovative companies breaking into this market over the next 12-18 months.

Plant-Based Meat Brands available in the UK

Here are some brands to look out for if you are, like us, new to the meat substitute market: 1. The Vegetarian Butcher (products include vegan bacon, chicken shawarma, smoked sausage, and even teriyaki chicken) 2. Vivera (kebab, fish goujon & steak alternatives) 3. Tofurky (Italian Sausage, Smoky Maple Bacon tempeh, and Hickory Smoked Deli Slices) 4. Fry’s family Food (nuggets, burgers, hot dogs) 5. Oumph (soya beans and spices. Famous for ‘pulled Oumph) 6. Meatless Farm Company (mince & burgers)